Audience Profile

Me and Izzy decided it would be appropriate to complete audience profiles for both the female and male perspective as our products will hopefully be aimed at each sex. This allows us to consider any reoccuring themes and any differences we need to address.

I have chosen to base the female audience profile on Sara. She studies Creative Media at Leicester College where she eventually wants to persue the career path and work for a magazine. She is 17 so fits comfortably into where I believe our TA would lie.

What makes Sara perfect for use as a typical audience member is her love for music; this makes her opinions valid and releavant. Her favourite bands include The Wombats, Coldplay and Mumford & Sons. She regularly attends concerts to get the full experience and music 'vibe' but during summer time she perticular loves to attend festivals. She has recently attended Summer Sundae and Glastonbury where she claimed Mumford & Sons were without a doubt the best live performers. She feels live performance is the most important thing to make or break a band as a great performance triggers an atmosphere which multiplies the enjoyment factor of listening to music greatly. Therefore a disspointing performance would have the reverse effect and the enjoyment that comes from listening to their music is somewhat lost.

I thought it would be an important factor to ask Saras opinions on music videos, album inserts and magazine adverts as this is the route me and Izzy will be taking with our work and audience feedback is vital for sucessful peices.

When asked Sara labelled her perfect music video as 'A-Punk' by Vampire Weekend (which I actually featured as inspiration earlier in the blog which is pretty convienant and makes me think we're heading down the right path) as she likes the arty influence in it and also the fun and creative feel and the 'not taking things too serious' vibe. She generally watches music videos on music channels and so the visuals are very important as anything not aesthetically pleasing runs the risk of being turned off. She believes a music video can also make or break a song as even if the song is great, a poor video attached can then be linked in your mind triggering the 'poor video' to be remembered as the song plays actually putting a negative on the enjoyment of the song.

When I asked Sara about CD inserts she described her favourites as the album covers for 'Tourist History' and 'The Wombats Proudly Present This Modern Glitch' as she says they are both original designs which originally strike her but also the colour draws her in. These are both things we need to consider when making our CD insert as by being colourful and original we will have an eye catching peice which therefore should be successful.

I also asked Sara about adverts for bands in magazines, she said that she has never really noticed any which is an issue that me and Izzy need to address. I think along with original design and bright colours however we can create a more vibrant advert which therefore would be more noticable when browsing through a magazine.