Refining ideas: Band Members

Band Members:
These are our band members from our band 'Cheap Kicks' they are (from left to right) Sam, Harry & Jacob. These are just pictures we have found of them to give an idea of appearence as we have not yet took any band photos. Therefore the mise-en-scene and styling of these photos is not how we plan to do it and was not influenced by our preferences.

Extras: 

We only require one extra to demonstrate our lyrics and allow the chorus to be illustrative, these are 'the most beautiful girl I've ever seen' so we needed to include a girl. The girl we have chosen is Ellie, shown here.

As we haven't yet storyboarded we are not 100% sure that there will be no other extras, however, as it stands we only forsee the need for one.



Refining Ideas: Location

We have decided to have a contrast in our video between a narrative whereby an illustrative story will be going on and an amplification idea whereby the band will be seen playing. The two will run throughout the video and we will use jump cuts to flip between them.

For the band playing we will need a 'studio' like setting. For this we will use a plain backdrop (in white/grey/cream) as this is the closest replication we are able to create without actually having a studio.

The narrative however needs more thought in terms of location as the story will not be just in one place. As we have chosen to be illustrative for this section we need locations that are relevant to the lyrics. The song sings about the 'Plage' so we need a beach... however this is not really possible as we live in the Midlands hours away from any coastline so we have to consider other ideas for location.

Possibilities include either using a lot of sand or a lake to create an illusion of a beach like scene, this might not look very realistic though so we have thought about a different approach. This includes using stop start animation like we spoke about in our pitch and would use the idea of a drawing moving/coming to life through lots of cuts which would allow us to draw a beach and therefore use a more arty approach to create our desired location.

For the narrative we also would need easily accessible locations such as a bedroom and a street as our story line begins as the main singer writes a letter in his bedroom reading 'do you want to come to the plage with me?' (the lyrics appearing on screen as they are sung- again like we talked about in our pitch) and also a street whereby we would see him walking to post his letter. These locations are much easier to access though as we can use one of our own houses and consider mise-en-scene to make it plausible to the character.

Original mindmap of ideas:

Refining ideas: Styling

Band:

As you can see we are going to take a strong influence from 'Two Door Cinema Club' for the styling of our three band members. This is because their alternative/indie nicely fits the alternative genre of music from which our song belongs. The obvious traits of Two Door's styling include:

• Denim shirts
• Checked shirts
• Skinny jeans
• Wooly cardigans
• Chinos
• Boat shoes
• Brogues

Therefore when choosing clothing for our band to wear we should pick carefully from the list above to allow for effective styling based on a similar band which we would like to be representative/similar too. If we dress all our band members accordingly to what I have said above they should look like a real band rather than the mismatch that may happen if we didn't specify costume, resulting in the band not looking like a 'gang' and therefore not looking believable.

Extras:

As we have decided to have a storyline running throughout the video we require a female to match the lyrics 'most beautiful girl I have ever seen' (demonstrating an illustrative video). Therefore we also need to consider styling for her. We have decided that her clothing should also be similar (yet a female take) to the bands styling. Someone to base this on I think would be Fearne Cotton.

Obvious trates from Fearne's clothing include:

• Lace
• Black tights
• Skinny jeans
• Leather jacket
• Oversized coat/jacket
• Brogues
• Converse

Therefore these are what we should aim to dress our female extra in to make her fit in with the styling of the band as well as the genre.

Original mindmap of ideas:

Pitch Feedback

Our pitch went down very well as we gave a clear idea of what we are aiming for and working towards. The only potential issues that arose were: we want a three man band, but we only yet have recruited two, so we need to find our final member soon. Also we need to refine our ideas as we have the inspiration but not ideas set in stone; so things such as setting/costume/mise-en-scene all need to be strongly considered in the next few posts.

Music Video Analysis

Our Pitch

We decided to use animoto for our pitch as we felt it was the most visually stimulating and interesting media that we could use. It allows us to put our pictures and music in the most aesthetically pleasing way possible. We have both used it previously and we feel that we are confident that our presentation will look good.

25 Word Pitch

For our 25 Word pitch we decided to put these 25 words into an animoto PowerPoint. We know that 25 words is literally a few sentences so we thought it was best just to get our key points into the presentation then let the audience ask any questions they have afterwards.
As this is our first pitch it was inevitable that we had to introduce our band name, and the chosen song we are doing. We tried to keep the words as simple as possible and only getting the bare necessities in as we are tight on words.
We also decided that it would be best to emphasise our points by using pictures, such as album artwork and videos that we are inspired by.
The album artwork that we find most attractive is the bright, vivid, abstract album covers which predominantly come from indie/alternative bands; which is the genre we are doing. We learnt from looking at album covers that it can completely be disjunctive yet still be appealing to the target audience.
The music videos we looked at had a wide variety of elements that we could have took inspiration from. The ones we instantly wanted to use in our video was visual lyrics, and stop start animation. Videos that include the visual lyrics that we liked were Coldplay - Every Teardrop is a Waterfall and Kanye West- All of the Lights. Although both of those videos are completely different we feel that we could take inspiration from both.
We obviously couldnt put all this into the pitch so we decided to print-screen the videos that we liked the most so we could demonstrate to our audience where we got our inspiration from.
Here are our 25 words that we put into our pitch;
Introducing Cheap Kicks. Chosen song - Plage. Inspiring album covers. Genre; indie /alternative. Inspiring videos. Visual lyrics. Stop Start Animation. Colourful. Indie Style. Our basic ideas.

Further Market Research

As stated by Billboard this song is the top of the 'Alternative' chart. Therefore I think the video accompanying it again is invaluable to help us with inspiration and research for our music video.

Things I particularly like that I believe we can achieve is the constant use of zoom (both in and out) and the transition between in and out of focus. This video uses both a lot and it allows both to see the main focus of the frame but also adds to the pace of the video and allows the editing to keep up to speed with the beat of the song.

I also really like how they are playing on a roof as it is an iconic scene to set and refers back to The Beatles. However this would one, be really hard to find an available roof that we were allowed to use and two, mean that risk assessments and potential hazards would shoot up. The idea of them above the crowd below however would be possible through other means such as high angles for a crowd and low angles for the band as this allows the significance of the band to be represented; although actually finding that amount of people to be available and cooperate at the same time would be virtually impossible for us.

I also like the simplicity of the video as it is just literally the band doing what they do best- performing. This idea I do think works well and I believe we should strongly consider something similar or at least include certain aspects. I believe it sets the image and context of the band and allows fans/viewers to feel  more personally connected to the band.

Further Market Research

Although this song quite clearly is not like anything we would want to do it is, according to 'Billboard', the most played and therefore watched video on YouTube (for music anyway) this week. Because of this I believe it is very important to see if there is any inspiration or conventions that we could take away from this popular video.

Something that does strike me about this video, and something that we could easily incorporate, is the colour. Everything is bright, fun and striking. This I feel is a good feature as it makes it more visually pleasing, in my opinion anyway, and the visuals is potentially the most important thing that we need to consider.

Another thing that we could take from this video is some of the angles as I feel the closeups and panning at the beginning of the video are particularly effective as they give clues to set the scene but only further on in the song is the context properly set with longer length shots to establish the setting. This is a good technique that could be considered using as it adds intrigue and makes you want to continue viewing the video.

Other things that I think are effective in this video but would not be able to be done by us (as as amateurs we lack the skills, money and equipment required) is the glow in the dark scenes as it gives alternative lighting where would you least expect it which I think is very creative and interesting offering an alternative take on typical lighting conventions. Also the studio setting and the props all add to the high quality and successful video however we have no studio area and no money to fund props such as ice sculptures and cars featured in this! We can however take ideas about the simplistic surroundings (such as we could use a plain white wall as a backdrop) and props to give context (we could use smaller and more easily available props which would be relevant to our band e.g. guitars).

Market Research

Figures taken from 'Billboard.com' correct to the week of 10/9/11.

Hot 100 Songs Top Ten (sample of the top ten from the top 100)

1. Moves Like Jagger- Maroon 5 feat. Christina Aguilera
2. Party Rock Anthem- LMFAO
3. Pumped Up Kicks- Foster The People
4. Lighters- Bad Meets Evil feat. Bruno Mars
5. Last Friday Night (T.G.I.F)- Katy Perry
6. Super Bass- Nicki Minaj
7. How To Love- Lil Wayne
8. Good Life- One Republic
9. Give Me Everything- Pitbull feat. NeYo, Afrojack & Nayer
10. Stereo Hearts- Gym Class Heroes feat. Adam Levine

Alternative Songs Chart Top Ten

1. Red Hot Chili Peppers- The Adventures of Rain Dance Maggie
2. Walk- Foo Fighters
3. Up All Night- Blink 182
4. Pumped Up Kicks- Foster The People
5. Sail- AWOLNATION
6. The Sound of Winter- Bush 
7. Make It Stop- Rise Against
8. Whirring- The Joy Formidable 
9. Sunset in July- 311
10. Every Tear Drop is a Waterfall- Coldplay 

YouTube Songs Chart Top Ten 

1. Super Bass- Nicki Minaj 
2. Party Rock Anthem- LMFAO feat. Lauren Bennet & GoonRock 
3. Danza Kuduro- Don Omar & Lucenzo
4. Rain Over Me- Pitbull feat. Marc Anthony 
5. Last Friday Night (T.G.I.F)- Katy Perry 
6. The Lazy Song- Bruno Mars
7. On The Floor- Jennifer Lopez feat. Pitbull
8. Rolling in the Deep- Adele
9. You And I- Lady Gaga
10. Give Me Everything Tonight- Pitbull feat. NeYo, Alfrojack & Nayer 

Billboard has many different charts varying from overall top 100 to top 10 folk albums, they are kept up to date weekly so has the current stats. Because of the variation of charts I could choose from I decided to take what I feel to be the relevant to our music genre, these were 'Hot 100' which are the overall top songs in the world today, I then homed in and decided to look at the top ten for the musical category that our band/ song choice fits into which was 'Alternative' (they were many other genre categories but this one seemed the most fitting) and then finally I decided that the YouTube top ten chart had to be included. The YouTube chart I feel is the most relevant to our research as to listen to songs on YouTube you also are often experiencing the visuals of the music video- therefore the top ten for the YouTube chart are also the top ten most watched music videos on the web (so they must be doing something right!) and therefore should be invaluable to take tips and inspiration from despite not necessarily being the most relevant song choices. 

Something that is noticeable in the broader categories (Hot 100 & YouTube Chart) is that the songs featured are much more mainstream and 'pop' than the songs/genre that we are interested in to create a music video for. This suggests that what we are doing is more likely to be for a niche audience and would more appear in the 'Alternative' Chart. 

Examples of other texts; Album Covers

Here I have compiled a list of some of the album artwork that I find particularly inspiring.

Passion Pit - Chunk of Change. I like the eye-catchy graphics on the front of this cover, as it gives it quite a unique and interesting feel. The name of the band and album is obvious which is inspiriation we wil take when desiging our album cover.

Arctic Monkeys - Favourite worst nightmare. I like the contrast between the dark council houses and the bright abstract graphics inside the house.

Beyonce -4. I like the colour feel that this has to it. I also like how the predominant focus is on Beyonce.

Hot Chip - Made in the Dark. I like the contrasting colours and the abstract patten on this cover. I like how the circle could represent a CD inside.

 Coldplay- X&Y. I find this cover really interesting at it doesn't have any obvious connection to the album and the songs it contains. I enjoy how simplistic yet interesting it is.

 Ellie Goulding - Your Song EP. I like the colour scheme of this and the light spots, it gives it a warm feel and reflects the song.

 Feist - The reminder. I like the silhouette of the front woman, and the stripes that look like ribbon are really interesting.

 Kanye West- Graduation. The vivid colours and the abstract design make this a really interesting cover. I will take inspiration from the bright and eye catching colours.

Kanye West & Jay-Z - Watch the Throne. The design of this is very intricate yet it has no relation to the title of the album or the artists. I like how different and eye catching it is.

Kate Nash- Made of Bricks. The picture of the house relates to the 'Made of Bricks' title, as houses are made of bricks. I like how the four primary colours are used as it gives it a simplistic, almost childish feel.

The Killers - Day and Age. I like the mosaic pattern used, and how the sky gets darker the further it goes up. I also like the dramatic colours used, as it makes it really eye catching.

La Roux - La Roux. I like the red colour scheme, as Roux almost sounds like rouge which is french for red. The focus on the main artist on the cover is an element I like, however it would take a lot of photo shopping if I took a photo of my main artist this close up as La Roux has flawless skin.

Laura Marling - Laura Marling. I like the drawn effect of this album artwork as it makes it have a more homemade feeling. This reflects her music as it is very acoustic. I think an album that reflects a bands style is clever.

Florence and the Machine - I like the colour scheme and the unusual setting. It reflects florence's style.

Rihanna - Loud. The colour scheme and mise en scene is really attractive to look at. The fact the album title is ' Loud' matches with the vibrant, vivid, bright colours.

Kanye West - Runaway. This album cover matches with the video, the ballerina gives it an abstract feel as you don't often find ballerina's in warehouses. The contrast of the green warehouse and the Red 'Runaway' Is aesthetically pleasing.

Vampire Weekend - Vampire Weekend. This is my favorite album cover that I have analysed. I really like the Chandelier and the heads, which impies the picture was taken at a party.This could imply their music is played at parties.

Band Profile

'Cheap Kicks' is a new up & coming band. They formed in the past 6 months and have had an evergrowing fanbase ever since.

They met at Uni in Brighton when they were 18 and originally played with five, where they would meet up in their spare time to play as a social activity. When they were 21 and graduated, each with a degree in Music they decided to take things more seriously. This is when the band refined to the three members we are left with today, consisting of two guitarists and a drummer.

They are now committed to breaking into the music industry and are working hard on their debut album 'Young Lions' where their first single 'The Plage' is set for release in early January. When they aren't working on their album they are normally sociallising with friends and families or out in local bars in central Brighton.

Image is very important to them. They like to experiment with the latest fashions to help establish a unique style which  will help to promote their band image. They shop in vintage/charity shops to get original peices but also are happy to be seen in highstreet labels.

Band on Prezi>

Song Choice

Songs that we considered for use were:

• The Fratellis - Flathead
• The Wombats - Techno Fan
• The Vaccines - All in White
• Crystal Fighters - The Plage
• Radical Face - Welcome Home
• The Maccabees - Toothpaste Kisses
• The Courteeners - Aftershow
• The Rumble Strips - Alarm Clock
• The XX - Basic Space

After discussions me and Izzy decided that a suitable song choice for our TA and music genre of 'indie' would be Crystal Fighters song 'The Plage'. We feel with this song we should hopefully be able to create an original and sucessful music video.



I thought it would be important to show the lyrics to the song as it adds context and is useful for when making our video particularly if we choose to create an illustrative music video where the video should visually be telling the lyrics story.

Lyrics to The Plage :

"Do you want to go
to the plage with me?
I'm going down-down-down
there for the morning,
most beautiful girl I've ever seen.
Calm down-down-down,
my love is calling.

Do you want to go
to the plage with me?
I'm going down-down-down
there for the morning,
most beautiful girl I've ever seen.
Calm down-down-down,
my love is calling.

Come over here with your heart
And I will love your heart with mine.

Do you want to go
to the plage with me?
I'm going down-down-down
there for the morning,
most beautiful girl I've ever seen.
Calm down-down-down,
my love is calling.

It's half-past the moonlight.
Nobody would see us go.
(And I wonder) If....
Maybe you will look into my eyes
and you will see just what you done to me.

Time is short. You know you live one life.
It was love at first sight.
And being by your side is the only thing on my mind

Do you want to go
to the plage with me?
I'm going down-down-down
there for the morning,
most beautiful girl I've ever seen.
Calm down-down-down,
my love is calling.

Come over here with your heart
And I will love your heart with mine.

So do you want to go
to the plage with me?
I'm going down-down-down
there for the morning,
most beautiful girl I've ever seen.
Calm down-down-down,
my love is calling.

Do you want to go
to the plage with me?
I'm going down-down-down
there for the morning,
most beautiful girl I've ever seen.
Calm down-down-down,
my love is calling.

Do you want to go
to the plage with me?
I'm going down-down-down
there for the morning,
most beautiful girl I've ever seen.
Calm down-down-down,
my love is calling.

Come over here with your heart
And I will love your heart with mine.

Do you want to go
to the plage with me?
I'm going down-down-down
there for the morning,
most beautiful girl I've ever seen.
Calm down-down-down,
my love is calling.

It's half-past the moonlight.
Nobody would see us go.
(And I wonder) If....
Maybe you will look into my eyes
and you will see just what you done to me.

Time is short. You know you live one life.
It was love at first sight.
And being by your side is the only thing on my mind

Do you want to go
to the plage with me?
I'm going down-down-down
there for the morning,
most beautiful girl I've ever seen.
Calm down-down-down,
my love is calling.

Come over here with your heart
And I will love your heart with mine.

So do you want to go
to the plage with me?
I'm going down-down-down
there for the morning,
most beautiful girl I've ever seen.
Calm down-down-down,
my love is calling."

Deciding on a band name

We decided to ask a variety of different people from our target audience on which name sounds the best for the genre of music we decided to do .
We asked the selected members from our target audience over different varieties of media such as facebook, text, email, phone and the results are present on the right. It is vital to get audience feedback for as much as possible as it is their musical needs we are trying to satisfy.
We thought it was best to present  this outcome in a pie chart as you can visually see which name got the most votes and how popular each of the other names was.
We were happy with the outcome of 'Cheap Kicks' as it was our personal favorite and we think it reflects the genre of the band and how we want our band to be portrayed. It also was popular among people who enjoy 'indie/alternative' style music.

New Twitter Feed

http://twitter.com/#!/cheapkicks1

This is our new twitter feed to keep fans upto date and to help form a fanbase. We have therefore followed lots of relevant people such as bands that fit into our category 'indie' such as Two Door Cinema Club and Noah & the Whale and also other people in our media class who can also help us to up our followers.

Audience Profile

Me and Izzy decided it would be appropriate to complete audience profiles for both the female and male perspective as our products will hopefully be aimed at each sex. This allows us to consider any reoccuring themes and any differences we need to address.

I have chosen to base the female audience profile on Sara. She studies Creative Media at Leicester College where she eventually wants to persue the career path and work for a magazine. She is 17 so fits comfortably into where I believe our TA would lie.

What makes Sara perfect for use as a typical audience member is her love for music; this makes her opinions valid and releavant. Her favourite bands include The Wombats, Coldplay and Mumford & Sons. She regularly attends concerts to get the full experience and music 'vibe' but during summer time she perticular loves to attend festivals. She has recently attended Summer Sundae and Glastonbury where she claimed Mumford & Sons were without a doubt the best live performers. She feels live performance is the most important thing to make or break a band as a great performance triggers an atmosphere which multiplies the enjoyment factor of listening to music greatly. Therefore a disspointing performance would have the reverse effect and the enjoyment that comes from listening to their music is somewhat lost.

I thought it would be an important factor to ask Saras opinions on music videos, album inserts and magazine adverts as this is the route me and Izzy will be taking with our work and audience feedback is vital for sucessful peices.

When asked Sara labelled her perfect music video as 'A-Punk' by Vampire Weekend (which I actually featured as inspiration earlier in the blog which is pretty convienant and makes me think we're heading down the right path) as she likes the arty influence in it and also the fun and creative feel and the 'not taking things too serious' vibe. She generally watches music videos on music channels and so the visuals are very important as anything not aesthetically pleasing runs the risk of being turned off. She believes a music video can also make or break a song as even if the song is great, a poor video attached can then be linked in your mind triggering the 'poor video' to be remembered as the song plays actually putting a negative on the enjoyment of the song.

When I asked Sara about CD inserts she described her favourites as the album covers for 'Tourist History' and 'The Wombats Proudly Present This Modern Glitch' as she says they are both original designs which originally strike her but also the colour draws her in. These are both things we need to consider when making our CD insert as by being colourful and original we will have an eye catching peice which therefore should be successful.

I also asked Sara about adverts for bands in magazines, she said that she has never really noticed any which is an issue that me and Izzy need to address. I think along with original design and bright colours however we can create a more vibrant advert which therefore would be more noticable when browsing through a magazine.

Audience Profile

I chose to do my audience profile on Sam Burnham as I feel he would be part of the target audience for our music group we are creating, and would enjoy the video that we will produce. He is a student at Lutterworth College currently in year thirteen studying English Language, Media and Philosophy. Sam works part time as a supermarket assistant at Waitrose which he fits in around school. Sam wants to go to universtiy to study music production and management.
Sam is a huge music fan, he is particularly influenced by Kanye West and Jay-Z as he predominantly listens to their music. He went to Glastonbury and was on the front row for Coldplay, which he thoroughly enjoyed. He also watched Elbow, Beyonce, Crystal Fighters, Radiohead, Paolo Nutini, Mumford and Sons, Jessie J and enjoyed spending his nights in the dance tents. His favorite bands to listen to are Kasabian, Foals, Maccabees, Delphic and White Lies which he has seen all live. Sam tends to like bands which are good live as it makes it a better experience when he goes to see them, rather than being dissapointed that they are better recording artists. He has also seen bombay bycicle club, The Vaccines, Two door cinema club, The Prodigy, Dizzee Rascal, Passion Pit and Ellie goulding. It is obvious Sam is very intereted in music. He tries to listen to bands that are good yet aren't as popular, he is into new music.
Sam has a keen interest in media. He often reads the daily mail online and other similar websites, he has a subscription to Esquire and GQ as he likes that style of magazine.
Sam's hobbies would include driving (he has his own mini), playing snooker, playing football and swimming. He also enjoys going to the gym and keeping fit as he regularly goes for cross country runs. He feels that keeping fit is important to everyone, but esecially important to him feeling good about himself. Sam also enjoys going out with his friends, whether its going to parties, cinema, driving, bowling, ice skating Sam enjoys it. He is a very sociable person.


As you can see Sam is an ideal member of the target audience as he is into a wide variety of bands yet most of them would fall under the indie category. It gives us a focus point when looking at our target audience and gives us an idea on what to create.

Thoughts on Band Name

Since the dilemma on band names arose we have brainstormed more options the most successful being:

• Young Lions
• Cheap Kicks
• Wisemen 
• Carnival Kids
• Processed Beats

We will ask for audience feedback on these five band names to make a more educated choice of name this time around therefore meaning it will be final and will satisfy its target audience. This decision will be made in the very near future. 

Inspiration

As I discussed in my last post, I think that the 'arty' and 'creative' feel of 'Always Like This' really adds to the video and also is more doable by me and Izzy rather so than the squeaky clean edited videos by more mainstream artists such as Rihanna, Lady Gaga etc. I decided to further gain inspiration and insight I should search for music videos that also used similar techniques to give a more personal take on music videos. These are the videos that I found which I think can offer ideas to us to give us a starting point and a way to do things which isn't impossible but is good quality and potentially achievable.

Inspiration for Music Video; Always Like This by Bombay Bicycle Club

I

I have chosen to analyse ‘Always Like This’ by Bombay Bicycle Club as I feel it is an interesting music video as it chooses creative and arty ways to present what could be squeaky clean and studio made, making it actually have more appeal for me and also allowing me to gain inspiration that successful music videos can have a ‘home made’ feel if it is used correctly and to an advantage. This is particularly useful information as for us to make a music video to a professional standard, something more studio based (take for example, Cheryl Cole’s or Rihanna’s videos) would be really hard to achieve with such limited equipment available to us however this more creative arty take on things is equally as effective but would be much more realistic for us to make.

The video starts with what looks like an old video tape flickering and the noise of a working video player. This initiates the feeling of ‘home made’ as it makes us reminiscent of old family videos and so actually can draw us into the video as it feels familiar and non-threatening. We then see the controls of the video player and see the fast-forward button being used which confirms suspicions of a video player and tape. The video shows us various settings on fast-forward all which again seem familiar and reminiscent of family like tapes, we see a roundabout, garage doors and a drum kit outside what we assume to be a house; these all set the scene as again they are familiar and therefore comforting and we are allowed to gain context as these settings all are seen throughout the video again.

We then see the lead singer walk into the scene with a guitar so we are allowed to assume that this is the frontman and whom the focus of this ‘home video’ is going to be on. Once the singing begins with ‘oh she can wait for what I can give’ the video player noise continues to make the ‘home made’ feel seem more believable, however it is hardly noticeable above the singing so doesn’t take away from the music. The rest of the band is then filmed in other various locations and finally they all come together outside a house when the beat kicks in, which allows us to see that together they work best as the beat climaxes with them all in harmony.

The pause, play and fast-forward buttons are made apparent throughout the video and used frequently to speed up the video which allows condensing of time but also an ‘arty’ feel as to see things in fast-forward adds interest to the video. There is also a constant altering of quality throughout the video constantly reminding us that this is supposed to have a home tape feel. It also adds to the appeal as it gives different perspectives and allows us to focus on certain aspects as the focus literally improves to allow us to take this hint.

The homemade and arty feel is furthered by certain angles such as the close-up angle of a guitarists hands strumming to the beat which adds to the arty feel as it offers an alternative and creative angle but also gives musical context as the guitar is present in the mise-en-scene. The alternating and fast changing colours of the garage doors also adds to the feeling of creativeness and goes along to the beat, this is an example of quick jump shots which are edited accordingly to the music and I believe is incredibly effective and adds appeal and is something I would like to consider when making our own video. Further uses of being creative yet abiding to the beat is the shot of the band on the swings as it adds a fun feel but they swing to the tune making it relevant and not completely disjunctive.

The locations shot include a play area, a park, a car park, a high street, an outside of a house, outside flats, outside shops etc. These all are familiar and generally accessible to the general public all which add to the believable ‘home tape’ and all which could be considered for similar use when making our music videos.

The video finishes with the old video tape flickering before turning completely black as the sound ceases. This brings the video full circle and shows the video has stuck to the same feel throughout the entire music video showing consistency and professionalism. Despite the whole video being done to look alike a home tape it is obviously professionally done using special effects and editing to get the good resemblance. However the whole feel of being creative and arty is down to the producer and you don’t need specialist equipment but good ideas to make that a reality- this is something that needs to be seriously considered when making our video as we can use some aspects of this to allow for a successful and professional yet slightly homemade feeling video.

This video has aspects of illustration and disjuncture however I feel it is mostly amplification as it uses creative scenes, angles, mise-en-scene, editing etc in a new and interesting way allowing for a successful video. However aspects of illustrative references include much of the action being in beat to the music and aspects of disjuncture include the video not really referencing the lyrics in anyway as the general feel of the lyrics ‘I’m not whole’ being repeated and ‘try to look proud but you’re not in the slightest’ gives an ‘I’m not good enough’ feel which the on screen action doesn’t demonstrate.