Summer A2 Induction Tasks

To answer Task 4 I chose to write one big answer covering all questions asked rather than individual answers. I chose to base it around the video 'Wreckin' Bar (Ra Ra Ra)' by The Vaccines. 

Task 4 Media

Inspiration for music video- All Of The Lights - Kanye West ft. Rihanna

All of the lights, sung by Kanye West was released on 18th of January 2011 and was part of his forth album 'My Beautiful Dark Twisted Fantasy'. It features vocals from Kid Cudi, John Legend, Elly Jackson, Drake, Alicia Keys, Fergie, Elton John and Rihanna. The video was produced and directed by Kanye West.

This is an The video begins with the 'All of the lights interlude' (which is a seperate music track to 'All of The Lights'). It shows a league board then a little girl walking out of the building (presumably with the league board in it) into the snow. The video is in black and white, which gives it a bleak feeling. Pathetic Fallocy is used as the weather matches the mood that the music is creating. As the girl continues to walk through the snow an enigma code is created, as it makes the audience question why a girl as young as four of five is walking through a town on her own. The shots of the buildings enforce how bleak and miserable the scene is. At this point the video doesn't have a 'genre category' as there hasn't been any lyrics. It appears the girl has been walking for a while as the weather gets dark, she stops and looks around then different colours start flashing on the screen.
This indicates a change of scene as the music dies out and suddenly 'All of the lights' is sung in snychronisation with the lyrics appearing on the screen. You then see the words 'Kanye West' flashing on a black background in the same colours that flashed first when the little girl was looking around. The lyrics then appear on the screen as Rihanna sings, this adds quite a fast moving pace to the video and is also quite unique as none of the performers are actually seen. The lyrics proceed to appear on screen, the record company and other artists names are mentioned also.
At 2:05 you see the sillouhette of Kanye West dancing with the same lights flashing then him holding his head where the lyrics say ' i hold my head '. This would mean that the music video is an amplification, possibly an illustration as the lyrics are just on the screen.
It appears he is telling a story as the sillouhettes and the flashing coloured lights are shown when he is rapping. The editing is fast and there are constantly flashing lights which links to the title.
When Rihanna begins to sing it shows her singing but without any lights flashing, this could imply it isn't her story to tell.
On the line 'She need her Daddy' a picture (in colour) of the little girl at the beginning of the video, this joins the two sequences together as it is implied that the girl at the beginning is Kanye's daughter. The video then proceeds to see Kanye singing with the flashing silouhettes of him singing, and him on top of the police car. That could imply that he possibly wants to be on top of the law?
You then see the font from the beginning of the video return as the lyrics are sung. This provides closure to the video.
The editing in this video is extremely fast to match the pace of the flashing lights. This involves the cutting rate being extremely fast. The editing was slower at the beginning to match the pace of the music and possibly make a bigger contrast to when the main bit of the video begun.
The camera angles were mainly midshot when focusing on the artists, however it was a high angle shot when focusing on Kanye ontop of the police car, and a low angle shot when focusing on the little girl. This shows different perspectives of the characters in the video.

Inspiration for music video; Love Lost - Temper Trap

Love Lost by the Temper Trap was directed by Dougal Wilson, and is obviously a disjuncive video as there is no clear connection between the lyrics and the video. However the pace of the running fits very cleverly with the tempo of the music. It is cleverly choreographed so the excersizes and the pace of the music fits perfectly with the pace of the music and the lyrics, especially when they do the signs on the lines 'i know theres a heart, 'coz I can still hear it beating, and if you flash your heart I wont deny it, I promise' which almost will make the viewer beleive that they are telling the story. This could also give the lyrics underlying meanings.The music seems to get happier at 2:22 when the boys are jumping in the puddles in sync to the music, and they begin to dance until the P.E teacher says 'Come on, get a bloody move on' The diagetic sound of a thunderstorm is also used to emphasise the miserable weather, which helps set the scene. They also use the diagetic sound of a crow, which are always related with morbid and gloomy scenes, again this helps to set the scene. It seems that it is following a 1970's/80's P.E lesson as they have to do cross country. At 2:54 some girls run past and lip sync the song, which could imply that two people are singing this song, as if in reply to one another. As the first group was an all boy group and the second was an all girl group. The fact the girls are dressed in red could imply they are dangerous, or have the attention of the boys as they are in a brighter more attractive colour in comparison to the dull surroundings than they are.
The video then loses its sense of realism when the boys are singing ' a love was lost, lost, lost' at the end, when their dance moves are choreographed to look like they are causing explosions. This could show a build up of tension in the song and that it is being released, or could simply show the boys frustration in the fact that they are forced to do cross country in such horrible weather.
The final clip you see is a larger boy throwing up which could represent how the person who is singing this song is sick/fed up of the situation - yet he carries on running which shows that the person singing has to carry on.
The fact it is sung by children makes it more emotionally touching as when they lip sync the lyrics they have genuine emotion in their faces, this is one of the reasons why it is such an interesting video. The video has a dull tone put on it, to link with the lyrics 'A love was lost', which isn't a happy or exciting subject. The fact the children are also running through mud and the weather is drizzling adds to the effect of the lyrics, there is only natural light used to give it a more realistic effect - however the small explosions at the end almost represent a celebration as the music is using a more major tone compared to the beginning of the song. The editing is linear as it follows one story line in a linear time sequence, and there isn't an awful lot of cuts as the camera predominantly looks at the boys running. The cuts that are used are motivation cuts to show the reaction of the boys, and the P.E teacher.
The camera angles are mainly mid angles looking at the boys, until they stop to stretch then the angle becomes a high angle which could show us looking down on the boys. Close ups are used at the beginning to show the worried/upset faces of the boys. This gives the audience an enigma code which makes them want to carry on watching.